Undergraduate
Majors
Accountancy and Analytics
Offered on all campuses and online
The objective of the baccalaureate program in accountancy is to provide students with
accounting and business knowledge that will serve as a basis for careers in industry,
government, non-profit organizations and public accountancy.
Advertising
Offered on Tampa campus
The advertising major in the Muma College of Business is unique in that it is a collaborative
effort of the Zimmerman School of Advertising & Mass Communications in the College
of Arts and Sciences and the School of Marketing and Innovation in the Muma College
of Business. The major complements an existing advertising track in the mass communications
major and provides students the opportunity to combine the aspects of advertising
with crucial business skills.
Artificial Intelligence and Business Analytics
The artificial intelligence and business analytics major provides the skills and knowledge necessary to enter the rapidly changing world of business which relies on artificial intelligence and analytics to conduct daily operations. This unique degree program is currently the only undergraduate federal STEM program within the USF Muma College of Business.
Business Analytics and Information Systems
Offered on St. Petersburg and Tampa campuses
The business analytics and information systems major emphasizes the skills and knowledge
necessary for business and data analytics, information systems development and support
positions in both business and non-business organizations.
ENTREPRENEURSHIP AND INNOVATION
Offered on St. Petersburg and Tampa campuses
A major in entrepreneurship is targeted toward those interested in the possibility
of self-venturing or who may someday work in an entrepreneurial firm. Graduates will
be prepared to to work in management positions within high-growth, innovative firms
or to take their own idea to market. This is an interdisciplinary program.
Finance
Offered on all campuses
The finance major provides a broad-based, analytical program for students anticipating
a career in the management of both large and small organizations. Finance provides
a good background for students seeking general careers in business.
GLOBAL BUSINESS
Offered on St. Petersburg and Tampa campuses
The global business degree provides students with the knowledge, skills and experience
necessary for successful careers in the worldwide business environment. Graduates
will learn about international business and the concentrations in one of the functional
areas of business (finance, management, marketing, and business analytics and information
systems) round out the program.
HOSPITALITY MANAGEMENT
Offered on all campuses as a hybrid program
The bachelor's degree in hospitality management, from the School of Hospitality &
Tourism Management, prepares graduates for global leadership positions in the hospitality
industry through foundational knowledge of hospitality operations and experiences
that develop critical thinkers who promote diversity, ethical responsibility, lifelong
learning and community engagement.
INFORMATION ASSURANCE & CYBERSECURITY MANAGEMENT
Offered on all campuses as a hybrid program
The information assurance and cybersecurity management major provides students with
the necessary skills in management of cybersecurity across a wide variety of business
functions, including risk management, incident business response, and cybersecurity
analytics with a strong rooting in ethics.
Management
Offered on all campuses
The undergraduate major in management prepares students to manage and lead all aspects
of organizations. It also prepares students for graduate study in business and other
fields.
Marketing
Offered on all campuses
Marketing majors find career opportunities in a wide variety of diverse and dynamic
industries. The marketing curriculum has been designed to prepare for specific marketing-related
jobs in general marketing and branding, professional sales, product management and
marketing research.
Personal Financial Planning
Offered on St. Petersburg and Tampa campuses
The bachelor's degree in personal financial planning concentrates on the analysis
of personal financial data and the economic climate to prepare recommendations in
the client鈥檚 best interest. The program examines professional issues in financial
planning, including ethical considerations; regulation and certification requirements;
written and oral communication skills; and professional responsibility.
RISK MANAGEMENT & INSURANCE
Offered on all campuses (Tampa and St. Petersburg to be added in 2024-25)
The risk management and insurance major provides students with the knowledge necessary
to manage the impact of risk and uncertainty upon people, businesses and society. It
provides a broad based, analytical program for students anticipating a career in property
casualty insurance, corporate risk management, or life/health insurance.
Supply Chain Management
Offered on Tampa campus
The supply chain management major equips students with the knowledge and skills needed
to pursue careers in the supply chain industry. The major comprises the business activities
required to get products to customers 鈥� from the time raw materials are extracted
through production to distribution to customers and managing returns.