2023 E-Insights Report
Signals on Job Structure from Google Trends
What is the job market scenario in the Tampa Bay region? What kinds of jobs are being sought after in the region? How is the economy of the Tampa Bay area performing? Some of these questions may be answered in part from interesting real-time data on searches that people conduct on Google. Here, scholars used real-time data from Google Trends to gauge various aspects related to job market structure. Google Trends is an online tool that analyzes the popularity of search queries on Google across multiple regions. Google Trends is helpful in tracking the movements in the markets or economy on real-time basis. The tool creates a search index for each search unit based on its popularity relative to all other search terms queried in a region. The index value ranges between 0 and 100. The higher the index value for a search query, the higher the popularity for that search query.
The index data was collected for 20 MSAs between September 2022 and December 2022. The index values for the Tampa Bay MSA are for the Tampa-St Petersburg-Clearwater MSA alone and do not include the three other MSAs considered part of the Tampa Bay region in this report.
- Search for remote jobs
This is the proxy for the level of search for remote jobs in the region.
鈥渨ork from home jobs鈥 + 鈥渞emote jobs鈥 + 鈥渂est work from home jobs鈥 + 鈥渉ighest paying remote jobs鈥 + 鈥漴emote jobs for women.鈥 - Search for part-time jobs
This is the proxy for the level of search for part-time jobs in the region.
鈥渂est part-time jobs鈥 + 鈥減art time jobs near me鈥 + 鈥漧ocal part time jobs鈥 + 鈥漰art time jobs for women鈥 + 鈥漢ighest paying part time jobs.鈥 - Local commerce
This is the proxy for the regular commercial activity of a region.
鈥渃oncert tickets鈥 + 鈥渆vents near me鈥 + 鈥渕alls near me鈥 + 鈥渕ovies near me鈥 + 鈥渙pera tickets.鈥 - Online Retail
This is the proxy for the e-commerce activity in a region.
鈥淎mazon grocery鈥 + 鈥渃anned food鈥 + 鈥渇ood delivery鈥 + 鈥済rocery delivery鈥 + 鈥渙nline grocery.鈥 - Innovation activity
This is the proxy for innovation activity in the region.
鈥渞esearch jobs鈥 + 鈥淯SPTO鈥 + 鈥渕arketing ideas鈥 + 鈥渘ew product development鈥 + 鈥 process improvement.鈥 - Entrepreneurship activity
This is the proxy for entrepreneurship activity in the region.
鈥渉ow to start business鈥 + 鈥渂usiness loans鈥 + 鈥渙ffice space for rent鈥 + 鈥渋deas for business鈥 + 鈥渂usiness registration.鈥 - Business traveler persona
This is the proxy for the region鈥檚 activity related to business travel.
鈥渁ccommodation鈥 + 鈥渢ravel tickets鈥 + 鈥渞ental cars鈥 + 鈥渃onferences.鈥 - Zoom queries
This is the proxy for remote work activity in the region
鈥渋nstall Zoom鈥 + 鈥淶oom not working鈥 + 鈥渃hange Zoom background鈥 + 鈥淶oom support鈥 + 鈥漐oom meeting setup.鈥