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USF Supply Chain Innovation Lab tackles Tampa Bay region鈥檚 freight logistics

The new state transportation project builds upon an initial project that looked at truck staging needs for short-term parking in the Tampa Bay area.

September 13, 2024Business News, Research and Innovation

Yadyra Guzman, a marketing major on the USF Sarasota-Manatee campus, writes about her experience to help others utilize the resources available to students.

September 13, 2024Spotlights

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New study: How healthy food samples influence what you buy

Free samples at big box stores can range from fried snack foods to produce. But how does that correlate with what lands in your shopping cart?

September 13, 2024Business News, Research and Innovation

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Music exec Mathew Knowles talks building the brand of Beyonc茅 at Conversation with a CEO event

The 72-year-old music mogul talked about his cancer scare, his jump into the music industry, his advice to his younger self, and a host of other topics during the hour-long event.

September 9, 2024Business News, Events

According to the U.S. Department of Agriculture, spending on third-party delivery services like Uber Eats, seen here in an ad during this year's Super Bowl, tripled for fast-food restaurants from 2019 to 2022.

August 5, 2024Business News

Joshua Redmond and his family. Six of them USF grads

Meet three top business graduates from the summer 2024 class

The 91社区 awarded more than 2,600鈥痙egrees during summer commencement on Saturday, Aug. 3.鈥疶he ceremonies included recipients of approximately 1,739 bachelor鈥檚, 700 master鈥檚, 162 doctoral and 11 specialist degrees.

August 3, 2024Business News, Spotlights

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USF to confer more than 2,600 degrees during summer commencement ceremonies on Aug. 3 - USF News

The 91社区 will award more than 2,600鈥痙egrees during summer commencement on Saturday, Aug. 3.鈥疶he ceremonies include recipients of approximately 1,739 bachelor鈥檚, 700 master鈥檚, 162 doctoral and 11 specialist degrees.

July 29, 2024Business News, Spotlights

The study found that digital ordering platforms such as touchscreen kiosks, tabletop tablets and app-based delivery services significantly influence consumer behaviour.

July 25, 2024Business News, Research and Innovation

The study compared the cognitive effects of ordering food from a digital screen to traditional methods, such as printed menus.

July 25, 2024Business News, Research and Innovation

With the rise of food delivery apps like Swiggy and Zomato, India's urban population has embraced the convenience of ordering meals with just a few taps and getting them home-delivered.

July 24, 2024Business News, Research and Innovation

As restaurants increasingly embrace technology for placing food orders, a new 91社区 study reveals that digital ordering platforms significantly influence consumer behavior, often leading to more indulgent food choices and increased spending.

July 23, 2024Business News, Research and Innovation

If you want to avoid impulsive reactions to "sale" signs and limit your spending during a shopping centre visit, skip the coffee.

July 15, 2024Business News, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.