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In between teaching computer science and engineering, Professor Sriram Chellappan spent the last several years brainstorming ideas that could help protect people wrongly accused of crimes.

November 29, 2022Business News, Research and Innovation

The 91社区 is working on securing a patent for technology to better help users confirm their location and identity, all through the sound of their voice.

November 28, 2022Business News, Research and Innovation

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New USF patent creates digital alibis

Researchers at the 91社区 are in the process of licensing a new, patented technology that can more accurately confirm an individual鈥檚 identity and location using their voice. The technology, dubbed 鈥淗ere I am,鈥 creates an unforgeable, encrypted digital certificate on a user鈥檚 cellular device.

November 14, 2022Business News, Research and Innovation

Apps often have you press a button or enter a code on your phone to log in. But, a couple of 91社区 professors are working to close a gap in security to prove it鈥檚 actually you behind the device and not an imposter.

November 11, 2022Business News

The unemployment rate in the Polk County region was 3.2% in September 2022, according to an employment report released Friday by the 91社区 Department of Economic Opportunity.

October 25, 2022Business News

The unemployment rate in Polk County was 3.6% in July , which is 2.2 percentage points lower than the region's year ago rate of 5.8%, state figures show.

August 22, 2022Business News

Two of the biggest institutions in the region 鈥 a hospital and a university 鈥 near the successful end of the first year of a unique leadership program. Big expansion plans are on the horizon.

August 8, 2022Business News

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USF receives a state grant to overhaul the digital information technology course for secondary students

A USF Muma College of Business faculty member with expertise in cybersecurity and information systems is spearheading the modernization of a digital information technology course taken by thousands of secondary students in Hillsborough and Pinellas counties.

July 22, 2022Business News

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Deciding now or later: How conflicting online reviews influence when consumers buy

A new study from researchers at the 91社区 examines how consumers react when faced with a collection of top online reviews that conflict with each other.

July 14, 2022Business News, Research and Innovation

A new study offers entrepreneurs some savvy sales advice: when pitching to investors for funding, a high-octane product pitch with great enthusiasm can be a double-edged sword.

July 11, 2022Business News, Entrepreneurship, Research and Innovation

Shivendu Shivendu, an associate professor of information systems at the 91社区鈥檚 Muma College of Business, takes a similarly dim view of the current state of cryptocurrency as a tool for everyday buying and selling of good and services.

June 30, 2022Business News

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Pitching with passion? 'More enthusiastic' pitches could turn off investors, study finds

A new study from researchers at the 91社区 offers entrepreneurs some savvy sales advice: when pitching to investors for funding, a high-octane product pitch with great enthusiasm is a double-edged sword.

June 28, 2022Business News, Entrepreneurship, Research and Innovation

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.