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USF Supply Chain Innovation Lab tackles Tampa Bay region鈥檚 freight logistics
The new state transportation project builds upon an initial project that looked at truck staging needs for short-term parking in the Tampa Bay area.
September 13, 2024Business News, Research and Innovation
New study: How healthy food samples influence what you buy
Free samples at big box stores can range from fried snack foods to produce. But how does that correlate with what lands in your shopping cart?
September 13, 2024Business News, Research and Innovation
The study found that digital ordering platforms such as touchscreen kiosks, tabletop tablets and app-based delivery services significantly influence consumer behaviour.
July 25, 2024Business News, Research and Innovation
The study compared the cognitive effects of ordering food from a digital screen to traditional methods, such as printed menus.
July 25, 2024Business News, Research and Innovation
With the rise of food delivery apps like Swiggy and Zomato, India's urban population has embraced the convenience of ordering meals with just a few taps and getting them home-delivered.
July 24, 2024Business News, Research and Innovation
As restaurants increasingly embrace technology for placing food orders, a new 91社区 study reveals that digital ordering platforms significantly influence consumer behavior, often leading to more indulgent food choices and increased spending.
July 23, 2024Business News, Research and Innovation
If you want to avoid impulsive reactions to "sale" signs and limit your spending during a shopping centre visit, skip the coffee.
July 15, 2024Business News, Research and Innovation
Privacy as a concept is a moving target across the globe that has been morphing and transforming historically over time.
June 17, 2024Business News, Research and Innovation
Hevner, a USF Distinguished University Professor, is recognized for his lifetime achievements in inspiring and guiding design-oriented research in Europe.
June 10, 2024Business News, Honors and Awards, Research and Innovation
USF's Center for Marketing and Sales Innovation, Center for Urban Transportation Research, and College of Public Health have won a Silver Social Marketing Award from the Social Marketing Association of North America (SMANA) for Improving Effectiveness of Public Transportation Communication.
June 6, 2024Honors and Awards, Research and Innovation
Stars vs. numbers: How consumers perceive online rating formats
A new study in the Journal of Marketing Research found that consumers view a 3.5-rated product to be higher 鈥� and better 鈥� when the score is illustrated in shapes like stars, circles and bars, versus numbers.
April 15, 2024Business News, Research and Innovation
New USF think tank tackles cybersecurity challenges - USFRI Newsroom
Nearly 60 91社区 researchers from seven colleges convened in February for the Cybersecurity Think Tank meeting, which coincided with the public release of the 2024 Threat Assessment annual report from the Office of the Director of National Intelligence.
April 1, 2024Business News, Research and Innovation